Hayden MaskellThree unexpected uses for a good copywriterMost small and medium businesses, and indeed quite a few large ones, don’t realise that every single document on their servers should be…4 min read·Mar 5, 2020----
Hayden MaskellinThe StartupPause before you publishIt’s not easy to say this, but I think we’re blogging too much.5 min read·Feb 16, 2020----
Hayden MaskellEmbrace your imitatorsAn artist I follow on Instagram — a tattooist, in fact — was asked whether he had any plans to take on more apprentices. His answer was…3 min read·Jan 30, 2020----
Hayden MaskellinStorius MagazineWriting Wrongs, Episode 1: CommasToo much, not enough and everything in-between5 min read·Jan 30, 2020----
Hayden MaskellinThe StartupStart with your identityNot all marketers will agree with the headline of this article, but almost all will agree that your identity as a business is your most…5 min read·Nov 7, 2019----
Hayden MaskellinThe StartupOne page is all you need.Last week I wrote about the differences between marketing strategies, tactics and activities, which you can read here. But while knowing…5 min read·Oct 24, 2019----
Hayden MaskellinThe StartupStrategies, tactics, activities…what’s the difference?No matter the size of your business, you need a marketing strategy. You might already have one, but it’s a .doc file that hasn’t been…5 min read·Oct 17, 2019----