Three unexpected uses for a good copywriterMost small and medium businesses, and indeed quite a few large ones, don’t realise that every single document on their servers should be…Mar 5, 2020Mar 5, 2020
Published inThe StartupPause before you publishIt’s not easy to say this, but I think we’re blogging too much.Feb 16, 2020Feb 16, 2020
Embrace your imitatorsAn artist I follow on Instagram — a tattooist, in fact — was asked whether he had any plans to take on more apprentices. His answer was…Jan 30, 2020Jan 30, 2020
Published inStorius MagazineWriting Wrongs, Episode 1: CommasToo much, not enough and everything in-betweenJan 30, 2020Jan 30, 2020
Published inThe StartupStart with your identityNot all marketers will agree with the headline of this article, but almost all will agree that your identity as a business is your most…Nov 7, 2019Nov 7, 2019
Published inThe StartupOne page is all you need.Last week I wrote about the differences between marketing strategies, tactics and activities, which you can read here. But while knowing…Oct 24, 2019Oct 24, 2019
Published inThe StartupStrategies, tactics, activities…what’s the difference?No matter the size of your business, you need a marketing strategy. You might already have one, but it’s a .doc file that hasn’t been…Oct 17, 2019Oct 17, 2019
